Adsense Tutorial

Do you know what is adsense? Every person who works in internet marketing would be very familiar about adsense. The AdSense program democratizes publicity and makes it possible to obtain incomes easily. Its use is rather simple. Once registered on the site of Google (see link at bottom of the page), one should not forget to start by reading the rules of the program (important), then one chooses a type of advertisement, by category at first: search, contextual, link unit, and finally a format is chosen. The site then proposes a JavaScript code that can be placed anywhere (or almost, see further) into a Web page. A part of this tutorial comes from the Google's pages and its blog, the other part from forum for webmasters and my own experiments.

Search

Search input using the Google engine. The pages of results contain publicities, and there are the clicks on those which make an income.

Contextual advertisements

Images or groups of textual advertisements, or sets of links which are sort of menus. They are contextual in the sense that the subject of the advertisement tries to approach the contents of the page. In the absence of advertisement matching the page, some charity advertisements are displayed (as Hurricane) which do not make money.
They follow the principle of bidding: the advertiser indicates the amount that he want to pay for each click, and Google for a group of keywords given in a page, selects the advertisements of greater value. Thus the less remunerated advertisements will tend to appear on pages for which no relevant advertisements are available.

Links units

List of links that lead to a page of advertisements. The clicks in the list of links do not make income. Only clicks on ads do, so you need two clicks to make a profit.

AdSense for domains

It is possible to park domains on a service from Google that displays a page of advertising. To use this service requires that the registrar proposes in the configuration panel four A Records and a CNAME record.

Mobiles

Ads on pages for mobile phones.


Maps Ad Unit

If you use the Google Maps API to add maps on your site, it is possible to put ads on the map.
The ads are geographically contextual: when the user move the map, ads fit the region which is seen!
To use it, create a GAdsManager with the Maps API, and connect the map to your AdSense account.

Promoted video

They are classified as image ads and have same formats: 200x200 to 336x280 plus the 728x90. Theses videos are contextual too and make earning when the user click on the image an view the actual video.

Not to be confused with video unit that are removed from the AdSense offer.
You can prevent them to be publised on your site by adding youtube.com to the filters, as Youtube is the advertiser

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